Work  Experiences

Provided strategic leadership for a bilateral education platform advancing institutional collaboration, student mobility, and policy-aligned international education initiatives between Vietnam and Canada.

Led the design and delivery of an English academic competition for 100 high school students at Alfred Nobel High School, in partnership with Oxford College of Canada, resulting in targeted scholarship awards and strengthened institutional visibility.

Served as mentor to four project developers within the UNESCO Open Education for a Better World (OE4BW) programme, contributing to the development of 11+ open-access global projects reaching thousands of learners.

Co-developed a bilateral hybrid education model connecting six Ontario universities with Vietnamese partner institutions, enabling cross-border post-secondary pathways and flexible academic progression across both systems.

Collaborated with academic institutions and government-adjacent stakeholders to support student mobility frameworks, cross-border recruitment strategy, and internationalization efforts.

Advanced equity-focused scholarship advocacy for underrepresented and rural students, strengthening access to international education opportunities through institutional and partner-led mechanisms.

Led institutionally aligned student recruitment and outreach strategies for summer camps and academic programs, achieving a 50% year-over-year enrollment increase through market analysis, partner coordination, and program positioning.

Developed and sustained a cross-border partnership network comprising 20+ Canadian institutions and 25 Vietnam-based sub-agents, strengthening application pipelines, conversion quality, and long-term collaboration capacity.

Worked closely with school leadership, marketing units, and student counseling teams to co-design outreach frameworks, messaging, and promotional assets aligned with institutional goals and market realities.

Provided strategic oversight, training, and coordination for a six-member admissions and student services team, covering admissions review, visa documentation processes, and onboarding pathways to ensure continuity and learner readiness.

Negotiated enhanced commission structures and partnership terms with six secondary school partners, presenting data-informed proposals that aligned institutional value propositions with sustainable recruitment outcomes.

Produced 40+ online educational videos to enhance digital engagement and strengthen brand visibility across platforms.

Scripted, filmed, and coordinated on-campus marketing content to attract prospective students and promote key programs.

Managed digital content for the organization’s Facebook fan page, increasing follower count from 1,000 to 5,000 within two months.

Organized and supported conferences for 200+ educators, contributing to continuing professional development (CPD) initiatives and promoting best practices in early childhood education.

Strengthened Wee College’s public-facing communication strategy to support student recruitment and institutional positioning.

Developed and published high-quality educational resources, achieving 13,381 downloads and maintaining a 4.9-star average rating.

Organized 12 webinars to engage teachers, parents, and school representatives, strengthening community interaction and brand loyalty.

Recruited and managed a network of 25+ brand ambassadors, expanding Twinkl’s presence within the Vietnamese education sector.

Led community development initiatives, growing outreach to 5,000+ educators and parents across international markets.

Collaborated with marketing and design teams to produce culturally responsive content and drive a +40% conversion rate through strategic content marketing.

Contributed to elevating the Vietnam team’s performance from Phase 1 to Phase 4/6 on Twinkl’s global standard scale.

Advised on academic product development, improving LMS functionality and designing interactive exercises that boosted English learning efficiency by 300% and increased student engagement by 62%.

Led B2B partnership initiatives, securing collaborations with major educational institutions including iSchool (7,000+ students) and CBCentre (22 branches) in Vietnam.

Initiated and coordinated the proposal process to obtain Finland’s International Education Quality Standards certification, enhancing product credibility and global recognition.

Designed and tested AI prompts for Flyer’s learning platform, contributing to the development of AI-powered interactive learning tools.

Collaborated cross-functionally with curriculum developers, designers, and technical teams to align product innovation with learner needs and market demands.

Organized and delivered 20+ offline TESOL workshops across Vietnam, providing hands-on training for English educators and promoting professional development.

Served as a Key Opinion Leader (KOL) for major EdTech brands including Elsa Speak, ClassIn, Easy Class, Babilala, and Flyer, advocating for the integration of educational technology in language learning.

Developed and implemented content marketing strategies that resulted in a consistent increase of +5 new student enrollments per course each month.

Supported the expansion of TESOL training reach through strategic partnerships, event coordination, and learner engagement initiatives.

Contributed to the growth of Educap’s community of English educators by producing educational content and representing the brand at public events.