Work  Experiences

Organized an English contest for 100 high school students at Alfred Nobel High School (Hanoi), in partnership with Oxford College of Canada, awarding scholarships and boosting brand visibility.

Mentored four project developers in the UNESCO Open Education for a Better World (OE4BW) program, contributing to 11+ global open-access projects reaching thousands of learners.

Co-developed a bilateral hybrid program model between six Ontario universities and Vietnamese institutions, enabling students to complete post-secondary education across both countries.

Collaborated with academic partners and government stakeholders to support student mobility, cross-border recruitment, and internationalization initiatives.

Advocated for scholarships targeting underrepresented students in rural areas, strengthening equity in access to international education.

Led student recruitment campaigns for summer camps and academic programs, resulting in a 50% increase in enrollment year-over-year.

Built and maintained a strong network of 20+ Canadian institutions and 25 sub-agents in Vietnam, supporting application growth and conversion.

Collaborated with school principals, marketing teams, and student counselors to design and implement outreach strategies and promotional content.

Supervised and trained a 6-member team responsible for admissions, visa documentation, and student onboarding, ensuring a seamless transition process.

Successfully negotiated higher commissions with 6 partner high schools by delivering strategic proposals and highlighting agency strengths.

Produced 40+ online educational videos to enhance digital engagement and strengthen brand visibility across platforms.

Scripted, filmed, and coordinated on-campus marketing content to attract prospective students and promote key programs.

Managed digital content for the organization’s Facebook fan page, increasing follower count from 1,000 to 5,000 within two months.

Organized and supported conferences for 200+ educators, contributing to continuing professional development (CPD) initiatives and promoting best practices in early childhood education.

Strengthened Wee College’s public-facing communication strategy to support student recruitment and institutional positioning.

Developed and published high-quality educational resources, achieving 13,381 downloads and maintaining a 4.9-star average rating.

Organized 12 webinars to engage teachers, parents, and school representatives, strengthening community interaction and brand loyalty.

Recruited and managed a network of 25+ brand ambassadors, expanding Twinkl’s presence within the Vietnamese education sector.

Led community development initiatives, growing outreach to 5,000+ educators and parents across international markets.

Collaborated with marketing and design teams to produce culturally responsive content and drive a +40% conversion rate through strategic content marketing.

Contributed to elevating the Vietnam team’s performance from Phase 1 to Phase 4/6 on Twinkl’s global standard scale.

Advised on academic product development, improving LMS functionality and designing interactive exercises that boosted English learning efficiency by 300% and increased student engagement by 62%.

Led B2B partnership initiatives, securing collaborations with major educational institutions including iSchool (7,000+ students) and CBCentre (22 branches) in Vietnam.

Initiated and coordinated the proposal process to obtain Finland’s International Education Quality Standards certification, enhancing product credibility and global recognition.

Designed and tested AI prompts for Flyer’s learning platform, contributing to the development of AI-powered interactive learning tools.

Collaborated cross-functionally with curriculum developers, designers, and technical teams to align product innovation with learner needs and market demands.

Organized and delivered 20+ offline TESOL workshops across Vietnam, providing hands-on training for English educators and promoting professional development.

Served as a Key Opinion Leader (KOL) for major EdTech brands including Elsa Speak, ClassIn, Easy Class, Babilala, and Flyer, advocating for the integration of educational technology in language learning.

Developed and implemented content marketing strategies that resulted in a consistent increase of +5 new student enrollments per course each month.

Supported the expansion of TESOL training reach through strategic partnerships, event coordination, and learner engagement initiatives.

Contributed to the growth of Educap’s community of English educators by producing educational content and representing the brand at public events.